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Serving Henderson and Transylvania Counties in Western North Carolina

MKT122

Visual Merchandising

This course introduces basic layout design and commercial display in retail and service organizations. Topics include an analysis of display as a visual merchandising medium and an examination of the principles and applications of display and design. Upon completion, students should be able to plan, build, and evaluate designs and displays. This course is a unique concentration requirement of the Marketing and Retailing concentration in the Business Administration program.

Lecture Hours: 

3.00

Lab Hours: 

0.00

Clinical Hours: 

0.00

Credit Hours: 

3.00