Monday, December 11, 2017: Blue Ridge Community College (all campuses) will open at 10 a.m. Students should report to the class/lab/clinic they would normally be in at 10 a.m.

Your Success Is Our Mission
Serving Henderson and Transylvania Counties in Western North Carolina

MKT220

Advertising and Sales Promotion

This course covers the elements of advertising and sales promotion in the business environment. Topics include advertising and sales promotion appeals, selection of media, use of advertising and sales promotion as a marketing tool, and means of testing effectiveness. Upon completion, students should be able to demonstrate an understanding of the concepts covered through application.

Lecture Hours: 

3.00

Lab Hours: 

0.00

Clinical Hours: 

0.00

Credit Hours: 

3.00