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MKT225

Marketing Research

This course provides information for decision making by providing guidance in developing, analyzing, and using data. Emphasis is placed on marketing research as a tool in decision making. Upon completion, students should be able to design and conduct a marketing research project and interpret the results. This course is a unique concentration requirement of the Marketing and Retailing concentration in the Business Administration program.

Lecture Hours: 

3.00

Lab Hours: 

0.00

Clinical Hours: 

0.00

Credit Hours: 

3.00

Prerequisites: 

Prerequisites: MKT 120