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Serving Henderson and Transylvania Counties in Western North Carolina

MKT227

Marketing Applications

This course extends the study of diverse marketing strategies. Emphasis is placed on case studies and small-group projects involving research or planning. Upon completion, students should be able to effectively participate in the formulation of a marketing strategy.

Lecture Hours: 

3.00

Lab Hours: 

0.00

Clinical Hours: 

0.00

Credit Hours: 

3.00