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Serving Henderson and Transylvania Counties in Western North Carolina

MKT232

Social Media Marketing

This course is designed to build students' social media marketing skills by utilizing projects that give students hands on experience implementing social media marketing strategies. Topics include integrating different social media technologies into a marketing plan, creating social media marketing campaigns, and applying appropriate social media tools. Upon completion, students should be able to use social media technologies to create and improve marketing efforts for businesses.

Lecture Hours: 

3.00

Lab Hours: 

2.00

Clinical Hours: 

0.00

Credit Hours: 

4.00