We use team work and innovation to promote the
programs of Blue Ridge Community College through effective
marketing, advertising, and public relations.
Staff Contact Information
Lee Anna Haney
Director
Office: Patton Building 213
Phone: (828) 694-1885
E-mail Lee Anna Haney
Amy Allison
Assistant
Office: Patton Building Room 213
Phone: (828) 694-1888
E-mail Amy Allison
2012-13 Catalog Production Time Line and Work Flow
Resources and Services Available
Advertising
All College advertisements (except for personnel recruitment ads placed by Human Resources) must be approved by the Director of Public Relations before publication. Ads are usually designed by the Public Relations Office staff and should be requested using the Marketing and Public Relations Service Request Form three (3) weeks in advance of the date the advertisement should appear.
- Outdoor 1
- Outdoor 2
- Postcard
- Newspaper | Automotive Systems
- Newspaper | Collision Repair
- Newspaper | Manicuring
- Newspaper | EWDCE Transylvania Co. Campus 1
- Newspaper | EWDCE Transylvania Co. Campus 2
- BLET
News Releases and Public Service Announcements
The College's director of public relations prepares and distributes news releases to local news media. News releases are also posted on the College Web site for access by the media and public. Requests for news releases should be made using the Marketing and Public Relations Service Request Form four (4) weeks in advance of the event or program promotion. For optimal coverage, submit 6 to 8 weeks in advance so Public Relations staff can submit to monthly publications and regional publications.
Brochures, Post Cards, and Other Publications
Department directors are responsible for ensuring that brochures and other publications produced by their departments contain accurate information, are competently written and designed, properly use the college logo and accessibility notices, and comply with accreditation standards and federal laws.
Final layout for college publications is usually done by the Public Relations Office and should be requested using the Marketing and Public Relations Service Request Form at least four (4) weeks in advance of the date the publication is needed.
Media Relations
In accordance with Procedure 2.27.1, contact with news media must be coordinated by the President. Contact includes responding to inquiries from media, pitching ideas to media, issuing news releases, and releasing records. For this purpose, the President's designees are the Director of Public Relations and/or the Chief Institutional Advancement Officer.
In order to ensure a professional relationship with the media, due diligence must be taken to ensure that information originating from the College is accurate, complete, reflects the official position of the organization and is released to the media in a timely manner.
If you are contacted by the media, please contact the Director of Public Relations or the Chief Institutional Advancement Officer who will handle the inquiry and, if necessary, set up a time for the reporter to interview you other College representative.
Displays
The Student Recruiter has display panels, display materials, and table covers that can be used for event exhibits. To borrow these materials, contact Rita Blythe at extension 1817 or by e-mail.
Promotional Items
The Office of Public Relations has a variety of inexpensive items for giveaways at events and recruiting visits. Promotional items containing the College logo include things like pens, notepads, water bottles, mouse pads, etc. If you have an upcoming event and would like to request promotional items, contact Amy Allison at extension 1888 or by e-mail. Advance notice of 3 days is appreciated.
Other Opportunities
The College has a weekly column in the Hendersonville Times-News and the Transylvania Times newspapers and a weekly radio show This Week at Blue Ridge on WTZQ AM 1600 Radio. These provide additional opportunities to promote College programs and services and tell the story of Blue Ridge Community College. For more information, contact Lee Anna Haney at (828) 694-1885 or by e-mail.
- Hendersonville Times-News column
- Transylvania Times column (coming soon)
- This Week at Blue Ridge on WTZQ AM 1600 (coming soon)
Educational Television
For more information about how to promote your program area on the College's educational channel, contact Rich Keen at extension 1889 or by e-mail.
Social Media
The College has a Facebook fan page with more than 800 "fans" and growing. Regular posts about College happenings are made by the Public Relations Director. For more information about how social media can be used to promote your program or event, contact Lee Anna Haney at extension 1885 or by e-mail.
Other social media presences include Student Activities, Bookstore, BRCC-TV, and the Library.
- Student Activities (Henderson County) Facebook page
- Student Life (Transylvania County) Facebook group
- BRCC-TV Facebook page
- BRCC-TV Twitter
- Library Twitter
- Bookstore Facebook page
- Social Media Guidelines (coming soon)
Any campus, division, office, organization or club of the College is encouraged to submit information to be posted to Blue Ridge's Facebook page. Send the following information by e-mail:
- Name of the submitter
- Phone number and e-mail address of submitter
- Name of campus, division, office, organization, club associated with the message
- Deadline for posting
- Photo(s), if applicable
- Message (240 maximum word count)
The above details must be submitted one week prior to deadline for posting to ensure that the information will be published in a timely manner. Blue Ridge staff already post event information, college deadlines associated with registration and payment, holiday information, school closings, and major news.
On-Campus Promotions
Writing on the Wall is a biweekly printed newsletter posted on both campuses during Fall and Spring Semesters.
- Submission Tips
- Check back beginning Fall Semester for a link to the current issue of Writing on the Wall
Blue Ridge View is the College's on-screen campus announcement system.
- Send your submission by e-mail. Feel free to include suggested pictures or graphics.
- Blue Ridge View is updated on the last working day of each week with information received no later than 12 p.m. the day before.
- Be sure to include event date, time, location, cost, and who to contact for more information.
- For more information, contact Amy Allison at extension 1888 or by e-mail.
PowerPoint Templates
A PowerPoint template is provided for faculty and staff external presentations to ensure consistent branding of the College's graphic image.
Do you need to know how to apply this template to an existing presentation or a new presentation? Click here for detailed instructions.
Business Cards
Employees needing business cards should complete the Business Card Order Form.
For more information, contact Amy Allison at extension 1888 or by e-mail.
Logo and Graphic Standards
Blue Ridge Community College has rules and standards designed to protect the integrity of the Blue Ridge logo and to promote the quality and consistency of College publications.
Editorial Guide
An Editorial Guide is available to assist staff in producing consistent, high quality written materials reflective of a quality educational institution. The Editorial Guide offers tips on correct use of punctuation and writing for marketing publications.
