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Digital Marketing and Graphic Design

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Start your career in Digital Marketing and Graphic Design today

Why Digital Marketing and Graphic Design?

Digital marketing and graphic design positions are at the forefront of current industry trends in the field of marketing. Positions in graphic design focus on the design of images, typography, or motion graphics to create a piece of design. This position creates graphics primarily for published, printed, or digital marketing efforts. As a direct complement, positions in digital marketing focus on the development, implementation, and analysis of online marketing efforts. Both positions offer the opportunity to work collaboratively in the digital marketing landscape.

The Digital Marketing & Graphic Design Certificate is designed to assist students in developing skills in typography and design using industry-standard software and digital content development, strategy, implementation, and analytics, depending upon the course of study selected.

Programs used

  • Adobe InDesign
  • Adobe Illustrator
  • Adobe Photoshop
  • Google AdWords
  • WordPress and associated HTML/CSS editing tools

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About the certificate

The Digital Marketing and Graphic Design Certificate is part of the business administration/marketing degree program. Choose either a Digital Marketing or a Graphic Design focus. It includes five courses, and can be completed fully online in two semesters — please see the following course sequences:

Course Sequence: Digital Marketing FocusCourse Sequence: Graphic Design Focus
Fall Semester
DME 115 Graphic Design Tools (3 credit hours)
GRD 141 Graphic Design I (4 credit hours)
WEB 225 Content Management Sys (3 credit hours)
Spring Semester
GRA 151 Computer Graphics I (3 credit hours)
WEB-213 – Internet Marketing & Analytics		Fall Semester
DME 115 Graphic Design Tools (3 credit hours)
GRD 141 Graphic Design I (4 credit hours)
Spring Semester
DME 215 Adv. Graphic Design Tools (3 credit hours)
GRA 151 Computer Graphics I (3 credit hours)
GRD 142 Graphic Design II (4 credit hours)

Graduates will qualify for design jobs with:

  • Graphic design studios
  • Advertising agencies
  • Printing companies
  • All industry sectors
  • News outlets

Course Outcomes

  • Create communication solutions that address audiences and contexts, by recognizing the human factors that determine design decisions.
  • Apply graphic design principles in the ideation, development, and production of visual messages for various media (print, digital, web).
  • Create and optimize advertisements and marketing campaigns.
  • Create and optimize digital marketing campaigns for SEO, SEM, email, and social media.

Degrees, Diplomas & Certificates

Digital Marketing & Graphic Design Certificate

Faculty Contacts

Katy Gould
(828) 694-1876
k.gould@blueridge.edu

 

Ben Kish
Business Administration
(828) 694-1751
b_kish@blueridge.edu

2026-27 Identity/Statement of Educational Purpose (V4)

Beginning the 2026-27 academic year, all “Identity/Statement of Educational Purpose” forms must be completed in the Offices of Financial Aid. 

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